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seasonality and greater spending than other segments. There are, 
            
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therefore, unexploited business opportunities with this kind of 
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therefore, unexploited business opportunities with this kind of 
            
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visitor. The purpose of this paper is to identify the link between the 
95
visitor. The purpose of this paper is to identify the link between the 
            
96
business opportunities within the framework of senior tourism and 
96
business opportunities within the framework of senior tourism and 
            
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several factors linked to the hotel and catering and services 
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several factors linked to the hotel and catering and services 
            
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industry. This research focuses on the Region of Murcia on the Spanish 
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industry. This research focuses on the Region of Murcia on the Spanish 
            
99
Mediterranean coast and analyses the factors that affect greater 
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Mediterranean coast and analyses the factors that affect greater 
            
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entrepreneurship level in this region. The results confirm that the 
100
entrepreneurship level in this region. The results confirm that the 
            
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environment, social and commercial networks and sustainability have 
101
environment, social and commercial networks and sustainability have 
            
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significant effects on the recognition of opportunities.",
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significant effects on the recognition of opportunities.",
            
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  "notes_translated": {
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  "notes_translated": {
            
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    "es": "The senior tourism segment has acquired vital importance in 
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    "es": "The senior tourism segment has acquired vital importance in 
            
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the tourism industry and is characterized by longer stays, less 
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the tourism industry and is characterized by longer stays, less 
            
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seasonality and greater spending than other segments. There are, 
106
seasonality and greater spending than other segments. There are, 
            
107
therefore, unexploited business opportunities with this kind of 
107
therefore, unexploited business opportunities with this kind of 
            
108
visitor. The purpose of this paper is to identify the link between the 
108
visitor. The purpose of this paper is to identify the link between the 
            
109
business opportunities within the framework of senior tourism and 
109
business opportunities within the framework of senior tourism and 
            
110
several factors linked to the hotel and catering and services 
110
several factors linked to the hotel and catering and services 
            
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industry. This research focuses on the Region of Murcia on the Spanish 
111
industry. This research focuses on the Region of Murcia on the Spanish 
            
112
Mediterranean coast and analyses the factors that affect greater 
112
Mediterranean coast and analyses the factors that affect greater 
            
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entrepreneurship level in this region. The results confirm that the 
113
entrepreneurship level in this region. The results confirm that the 
            
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environment, social and commercial networks and sustainability have 
114
environment, social and commercial networks and sustainability have 
            
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significant effects on the recognition of opportunities."
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significant effects on the recognition of opportunities."
            
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